Ontela, a technology start-up company, has introduced an innovative service called picdeck that improves the mobile imaging experience for wireless subscribers. Based on the three customer personas, which consumer segment should ontela target 2 create a positioning statement for your chosen target persona and identify the key themes that should be emphasized in the messaging for the picdec service to this segment. What are the risks of using qualitative persona to select target segmentsbased on the three customer personas, which consumer segment should ontela target. Ontela: picdeck group v section b ishdeep hora (140201064) loukik huilgolkar (140201070) mohit kumar mehta (140201080) mohit nautiyal (140201081) nalin.
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Ontela picdeck harvard case the key benefits of the picdeck service and how the service is differentiated from alternative that customers might consider afor . View notes - ontela pickdeck case #2 from bus-m 450 at indiana university, purdue university indianapolis introduction joe levy is the director of carrier marketing for ontela. Key themes: a state-of-the-art technology we will write a custom essay sample on ontela pickdeck a specifically for you for only $1638 $139/page order now . Key themes the key themes which ontela should focus on while promoting pickdeck to the potential target market, is the category or the segment of young individuals should emphasize on the following theme.
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